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With a heavy call center volume, mountains of paperwork, and complex scheduling demands, healthcare staff commonly face burnout and consider quitting due to high stress levels, leaving organizations in a “revolving door” of staff turnover. This heightened stress often prevents them from resolving patient needs in real time and offering the personalized care people expect.

Jerold McDonald M’08 wants to solve the root cause of the healthcare staffing crunch by using artificial intelligence (AI) to automate routine tasks, thereby increasing productivity, reducing costs and the risk of error, and, most importantly, humanizing the care patients receive.

McDonald acknowledges that there are a lot of questions about artificial intelligence, but he believes we’re missing an opportunity to focus conversations about it by making it a black-or-white issue.

“AI’s potential is endless,” he points out. “You’re already surrounded by AI today, whether you realize it or not, from navigation and dating apps to recommendation engines. Now the question is, how can you leverage it to help and minimize harm, to optimize for health and human potential, and to be like the Iron Man suit for you?”

McDonald envisions health care without the busyness, leading to increased access so that health care can be more equitable and work for everyone. Along with Ani Bagepalli, he founded Omaiven Health in 2018 with the mission to “save one billion minutes of busywork across health care.” Omaiven is a spin on the word “maven,” which is a person who is experienced or “one who understands,” and the “ai” in the middle of the name is a nod to how the company uses artificial intelligence to drive purpose and profit.

McDonald calls health care a space that occupies simultaneously two different worlds—one of fast-moving medical innovation and slow-moving administrative tasks. He hopes to bridge the gap between those worlds with Omaiven.

“On the medical or care side, you can literally see what your heart looks like in real-time images. We can perform surgery where a patient and doctor are on opposite sides of the country. We can save people from a massive stroke within minutes. We can map the human genome. At the same time, all of the administrative work is still primarily done on a piece of paper, through fax machines, or with tons of manual tasks,” McDonald says. “Our job is to close that gap [in healthcare operations] so that we are accelerating the same type of innovation.”

McDonald has always felt at home in a healthcare setting. Growing up, his brother frequently required hospital care. With regular visits, the hospital became a comfortable place for McDonald. McDonald also connected with the service element of the healthcare industry.

“The through line of my life is service, especially coming from a family of military, social workers, and educators. Since I did not end up serving in the military, I found other ways to be of service,” McDonald says.

McDonald earned undergraduate degrees in economics and corporate communication from the University of Texas at Austin and then enrolled in Trinity University’s Health Care Administration (HCAD) On-Campus Master’s Program.

“Health care administration was a good way for me to take my business skills and be of service,” McDonald says.

After earning his master’s degree, McDonald gained experience in operations, healthcare consulting, and technology implementations. Across his work in different areas of health care, McDonald realized how deeply access and resources are intertwined.

As McDonald notes, a lot of paperwork in health care is repetitive, which opens the door to more human error. If the wrong box is checked on a form, for example, all sorts of issues could arise. Omaiven’s technology works 24/7 for organizations to help offload calls, leverage digital forms to update demographics, communicate with patients at-scale, complete financial clearance, and more. By automating those repetitive tasks, Omaiven uses AI technology to create a digital “workforce” to support healthcare staff, freeing them up to build the deep, meaningful relationships patients seek in their health care.

“Technology is not supposed to be the solution; it’s supposed to enable the solution,” McDonald says. “Think of AI as your support team, not your competition. In an odd way, we’re using AI to enhance humanity in healthcare interactions.”

Keeping in line with his spirit of service, McDonald continues to stay involved with Trinity’s HCAD program. In 2022, he received the Momentum Award for outstanding achievements in the field of healthcare management as an early careerist. He currently serves on the department’s Advisory Council, which provides advice to the program in terms of curriculum, residency development and placement, and resource enhancement. In this role, McDonald mentors students on how to think of innovative strategies to address problems in health care through pitch competitions like Tiger Tank and Healthcare PRISm (Healthcare’s Problems Require Innovative Solutions), preparing them to lead with empathy and creative confidence.

Jerold McDonald ’08 won the Health Care Administration Department’s Momentum Award in 2022.

McDonald follows the same empathy-driven approach in his own work with Omaiven.

“The only way to make healthcare technology better is to be around humans and exercise empathy to understand the reality people are facing. If you want to improve the accuracy of AI, that requires constant pursuit of representative data and improved feedback loops to power algorithms,” McDonald explains. “In other words, we have to deepen our understanding of the human experience. AI is an endless string of evolving possibilities, but humans matter and always will.”

In today’s world, technology is an integral part of our lives. We rely on technology to communicate, work, and play. As technology continues to evolve, we must also learn new ways to interact with technology and gain more leverage by allowing our technologies to talk to each other. 

This is especially important in healthcare, as clinics depend on multiple software systems, applications, and more to deliver care to patients and record vital medical information.  

The act of connecting disparate systems or moving data recorded from one software to another is known as “integration.” 

When considering approaches to moving data, you may have heard the following terms:  data entry, FTP, HL-7, FHIR, and APIs.  However, across industries, automation is another approach used to move data that are proven to be faster and requires less expense.

Automation is becoming more frequently used in healthcare to create integrations between disconnected technology software, ultimately providing clinical staff access to data at their fingertips and informed interactions.

What is Workflow Automation?

Workflow automation optimizes processes by replacing manual work with software designed to complete tasks without the need for human input – like setting up systems, moving data between software, and completing customer service requests.

According to Gartner, 2019, spending on automation technologies grew by 63%, making workflow automation the fastest-growing segment of enterprise software.  

With razor-thin margins in healthcare, organizations are searching for ways to extend staffing and reduce the time employees spend performing repetitive and error-prone tasks. 

For instance, a healthcare provider may use automation to streamline their patient care management system. As well as reduce paperwork and administrative overhead in the registration and intake process while improving accuracy and reducing errors associated with manual data entry. Automation allows healthcare professionals more time to focus on what matters most: care delivery and patient outcomes.

Understanding the Benefits of Automation for Integrations

Automation can make complex tasks easier, including moving data between software systems, so it’s more accessible for users. This approach also allows healthcare organizations the flexibility to improve processes or update inputs and outputs efficiently and continuously.

Using automation in your clinic will provide faster resolution, fewer errors, and a smoother user experience. When considering automation to bridge the gap in technology integrations, here are just a few advantages you can expect: 

Improved Timelines

When considering the need for a new integration between systems, remember the implementation of automation can significantly reduce the time to value. Instead of an integration taking 6+ months, automation workflows can help organizations achieve their desired results in a matter of days or weeks — giving them more information faster and helping them make critical business decisions quicker. 

Reduction of Costs

Healthcare organizations can drastically reduce the cost associated with integrations by utilizing workflow automation.  According to a McKinsey study, automation has been able to reduce costs by up to 45%.  Streamlining the integration processes saves time and money while improving patient care.

Removal of Manual Work & Redundancy

Just imagine the time that could be saved if we removed the need to copy & paste chunks of data across software systems.  If this action takes 10 seconds on average, repeating this process 60 times a day can add up quickly! 

Across the span of a week, it could occupy nearly an hour per team member. In addition, automating this simple task can increase employee satisfaction by removing the need for redundant work across multiple systems.

Automation’s Path Forward in Healthcare

Leading healthcare organizations increasingly use automation to streamline patient care, reduce costs, and improve accuracy. Common use cases adding value include integrations or moving data across systems, scheduling appointments, offloading call center volume, and closing care gaps.

The future of automation in healthcare is bright, as organizations increasingly rely on automation to stay ahead in the game and focus on what matters most.

Omaiven set to empower Allscripts customers with intelligent automation.

Addressing health equity and disparities has become increasingly important within the healthcare technology industry. Health disparities are rapidly becoming more and more identifiable by social, environmental and economic inequities that can put under-represented populations at a severe disadvantage, and often lead to a higher risk of poor health outcomes.

In 2021, the Allscripts Developer Program (ADP) launched ADP Empower, a corporate diversity, equity and inclusion initiative. This initiative promotes diversity industry-wide and cultivates a community of innovators that represent the perspectives and needs of our clients and their patients.

A goal of ADP Empower is to plant the S.E.E.D. for entrepreneurs by providing resources and opportunities that will contribute to their ongoing successes.

At its core, ADP Empower helps these companies navigate the health IT industry through sharing insights and resources as well as collaborating on efforts to seamlessly deliver innovation to Allscripts clients. This initiative has already effectively responded to individual and communal health challenges by partnering with developers for better development support, marketing and connections to potential users.

Source: https://www.allscripts.com/2022/03/diversity-equity-and-innovation-adp-empower

Omaiven is the automation & intelligence solution built specifically to overcome the unique challenges of healthcare, from the safety net and beyond.
@2023 Omaiven Health
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